Hi, I'm Amie

Brand & Creative Marketing Specialist

With over 15 years of experience in brand strategy and creative marketing across fitness, fashion, and lifestyle, I've had the privilege of shaping some of the most innovative and high-impact campaigns.As a founding team member of The Sports Edit—acquired by M&S—I’ve honed my expertise in marketing dynamic, results-driven brands.Throughout my career, I’ve had the pleasure of collaborating with global leaders like Adidas, On Running, Columbia, Sweaty Betty, Puma, and Sorel.

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With 15 years of experience, I deliver sharp, effective brand marketing that drives results.- 360° brand & campaign management
- Trend analysis & insight development
- Concept creation & storytelling
- Calendar mapping & strategic planning
- Art direction & shoot production
- Model & influencer casting
- Multi-channel campaign copywriting
- Paid + organic media strategy
- Social content creation
(TikTok, Instagram, Facebook, Pinterest, X, Snapchat, BeReal, YouTube)
- Tone of voice (TOV) development
- Visual merchandising (VM) + styling
- Brand activations & experiential marketing
- PR strategy
- Agency management
- KPI tracking & budget optimisationSmart, creative and results-driven — that's my approach to brand marketing.